TikTok is introducing a new feature that enables them to cut down on the volume of AI-made content appearing in their timelines. This initiative comes as the service announced that it currently hosts in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale rollout. This shift aligns with a surge in AI content, fueled by recent content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A large amount of this content is considered low-quality AI content, a term for inferior, factory-style content that is often absurd or dreamlike.
Based on user feedback that many people appreciate content produced via AI tools, ranging from digital art to informative clips, and we want to provide users the power to see more or less of that, according to their own choices,” commented a platform representative.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its service tagged as made with AI. Collectively, over 100 mn pieces of content are uploaded to the app each day, making AI content a relatively small percentage of its total content library.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of artificial media they see by opening the content preference feature in the platform and picking AI-made media. Additional categories that can already be controlled under the setting cover politics, style, beauty, and choreography.
Platform Guidelines
The platform’s policies oblige content makers to identify convincing AI-generated content, and it prohibits malicious fake videos of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is without a tag can be deleted under its terms of service.
Furthermore, the app will now apply an “AI-made” tag to content produced via its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This action is aimed to help prevent users from seeking to evade the labeling process.
AI Literacy Programs
The company is additionally launching a $2 million awareness program for professionals and organizations to produce informative material about using AI responsibly. This initiative will benefit educational bodies focused on educating computer science.
Moderation Strategy
The platform has defended its safety measures, during debate over proposals to cut jobs for numerous review team members in Britain. TikTok is planning to reduce hundreds of positions in its content moderation team in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A company official stated that staff-based oversight would still have a role, but AI can shield workers by eliminating the most harmful content ahead of it gets reviewed by staff. The company announced a significant reduction in shocking and graphic content reviewed by human moderators over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to limit contact with harmful content as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
